Kirsten Söderlind starting drawing about the same time she could hold a pencil. Her parents marveled at age 4 when she could “stay within the lines” of the coloring book, a feat probably less remarkable than it seemed but allowed her to feel as her profession had been established at this early age. After studying Architecture at the University of Texas, Kirsten realized her passions revolved around illustration, especially drawing in a style that was to become her “signature technique”; taking the photographic world and translating it into acrylics, pastels and colored pencils.
Sheproceeded to spend almost twenty years as an illustrator and designer in New York working for clients of renowned US companies and publications ranging from American Express to Business Week. In 1997, she and three friends started a greeting card and print company, Wild Indigo, in Schenectady, New York. The brand showcased her illustrated florals, landscapes, and colorized vintage photos to provide the humor, comfort, and understanding required by the greeting card market. One of her Mother’s Day cards was awarded a coveted Louie Award by the American Greeting Card Association in 1999. Wild Indigo was ultimately sold to their distributor, Bottman Design, when an opportunity came for Kirsten to direct consumer usage of images for Bill Gate’s digital image licensing company, Corbis, in Seattle. While at Corbis, Kirsten worked with international photography and art sources to ensure all products reflected premium worldwide imagery, maximizing the latest technologies and premier printing processes.
Currently, Kirsten works with museums and art sources to help them maximize their digital collections. She considers her position the ideal profession, allowing the crossover between the business and the extension of art into new technologies that allow master artworks to be viewed and appreciated outside the museum environment.
When not at or traveling for her company, Kirsten works with her husband to maintain and grow the business of sales and licensing of her own art under the brand. The line reflects many of the similar florals and landscapes as developed for the card company 10 years ago, but now is being created to reflect more contemporary decorating and product categories. Some of her favorites are large pastel and acrylic paint illustrations of fruits, vegetables, florals and sushi.
A portion from sales of products featuring works in the Kirsten Söderlind collection is paid back to the artist. Additional catalogues, licensing, and sales of her original art can be arranged through Info@KirstenSoderlind.com.